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Growing
Your Rounds and Revenue
For
most golf course owners and operators, increasing rounds and revenue
is a major challenge. The success of your venture is dependent on
this growth in an increasingly competitive environment.
The
golf participation at your course can be increased in three broad
ways, 1) attracting non-golfers,
2) retaining your current golfers
and 3) increasing the average number
of rounds played per year. SoloRider can help in all three areas.
1.
Attracting Non-Golfers
There are 6.8 million individuals in the United States with mobility
impairments. Many continue to be vibrant, healthy individuals with
a strong interest in sports and recreation. They play tennis, ski
and compete in various races. Golf is ideally suited for these athletes.
Are golf courses getting their share? Not yet.
Mobility
impaired have been silent for many years. Most have given up playing
golf again. Few are aware of the advances in technology that now
make golf possible. The most important innovation is the SoloRider
golf car. As more and more mobility impaired golfers become aware
of the possibilities with of the SoloRider, you will see demand
rise and participation increase at your course. Accessibility and
encouragement will open a whole new market for your facility.
2.
Retaining Existing Golfers
Over 3,000,000 golfers leave the game each year. Their reasons are
varied and certainly include time restrains and cost. Many are seniors
who leave for health reasons. These seniors are some of our more
avid golfers and average playing 3 times more rounds than younger
golfers. Many are lifetime golfers with available time and discretionary
income. Some travel extensively and include golf in their travel
plans.
If
we can extend the golfing life of these seniors by a year or three,
think of the immediate increase in our golfing rounds. Senior golfers
are the “sweet spot” of our market.
SoloRider
is the golf car that retains senior golfers.
3.
Increasing the Frequency of Play
Some golfers are not able to play often due to a variety of health
conditions. SoloRider can dramatically reduce the footsteps needed
during a round of golf. Each golfing experience becomes more comfortable
and recovery time shorter. For these golfers, SoloRider increases
frequency of play and allow golfers to play more on consecutive
days. As in most businesses:

Growth opportunities
are strongest with your best customers.
next:
Membership Retention
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